Tag Archives: webcast

The quest to build a “Virtual Venue”

SoCoRock Live Webcast

We love music. We love the sounds, the beats, the feelings it causes us to have. We love to put our headphones on, turn on the music, and close our eyes so we can concentrate. It is the music we love – the audio seeps into our veins and pumps through our bodies as if it has taken it hostage.

As you know, we broadcast live local concerts in Sonoma County. Our next move is to build a “Virtual Venue”. Bands book a date and time with us, promote, and play live. The only difference between a normal concert and one at a Virtual Venue is that your audience is supplemented by a following of online music lovers listening to your show online live.

A following unique in its own right, the SoCoRock online music community follows concerts we broadcast live on the SoCoRock Radio Network. They can be anywhere in the world, from California to Japan to Germany to Iceland. If you are a band, they are showing up at your concert using a new dimension of experience.

Bands who play virtual venues such as what SoCoRock provides can promote in advance to their own followings online and offline. People can listen from anywhere in the world, so the promotion goes to everyone who has an Internet connection and headphones.

Bands are encouraged to build a good format to their live set, including talking between songs and building conversations to keep their audience around the world engaged and excited to listen. Think of it as the most intimate concert you will ever have, but with the paradoxical property of it reaching around the globe in realtime.

We’re currently offering this service to you on a trial basis. So if you’re a band or artist in Sonoma County, and you would like the opportunity to be broadcast across the planet, contact us and we’ll give you the low-down.

Catch Hillside Fire’s live concert from The Last Day Saloon tomorrow at 6:00pm!

SoCoRock Live Webcast

Tune in tomorrow, November 9th at 6:00pm for a SoCoRock.com exclusive audio webcast of Hillside Fire from Monday’s show at The Last Day Saloon! Put on a pair of good headphones, sit back and enjoy the concert from Monday at 6pm tomorrow!

Chrome Lotus Santa Rosa live webcast coming up at ~8pm TONIGHT!

Chrome Lotus Santa RosaYou heard me! If you can’t make it down to The Lotus (7th & Mendocino in Santa Rosa), listen in LIVE here on SoCoRock! We’ve got Yeibichai and Burn Halo for you tonight! $12 at the door. Come hang out with us!






First live webcast a success!

It was Friday afternoon and we got word on Facebook that a few great local bands were going to be playing at the Arlene Francis Center off of 6th Street in Santa Rosa. The Hit System, The Publiquors and Kings and Crooks were all playing the same show!

With our recent site launch, we were excited to get out there and start doing some live webcasts – I had been perfecting the SoCoRock equipment setup the past months, reading about live recording techniques and had finally purchased the last piece of equipment to make things sound good.

I had to rush to get there – I hadn’t been there before, let alone did I know it was a live music venue only about a mile from where I lived! I wanted to meet with the owners and ask their permission, and check the place out. I met with Seth, who was very welcoming and interested in what we were doing. Martin, one of the owners, was going to be there about an hour and a half  later, so I decided to go home and get some of the stuff ready.

After fine-tuning some of my scripts, figuring out how to attach my microphone to my tripod and getting a quick bite to eat, I was out the door again and met with Martin. He was very gracious and was willing to let me set up as long as the bands were OK with us webcasting them. I set up, did some preliminary tests with Bianca, who was at a remote computer listening to me babble on into the microphone (along with anyone who might have been listening to the webcast 😉 ) and setting levels. From there we waited for the bands to start playing.

It was a great concert – The Hit System was up first, then The Publiquors, then finally Kings and Crooks. They all did great, sounded great and were streamed on the site very well. As an added bonus, something I didn’t expect to work correctly, we were able to record the feed directly as it happened into a great quality format to be able to slice up later and serve on the site as Podcasts!

We are excited to work with venues and bands more to get them exposure via live webcasts. This is only the beginning for us; we’ve got a lot of ideas that will be coming to fruition soon involving webcasting that will only help the community grow stronger, be more informed and be able to get to know the bands and venues better. Stay tuned and keep listening in!

– Jordan